ILLAMASQUA MAKEUP LAUNCHES EXCLUSIVELY AT RY.COM.AU


I love when international brands are launched in Australia. I can barely contain my excitement for Illamasqua returning back to Oz and this time with a bang.

Illamasqua launches today and is now available on Australia's largest online hair, skin and beauty store, RY.com.au.

An iconic makeup brand whose name is a fusion of illusion and masquerade, aims to empower men and women to play with, and explore makeup like never before. Illamasqua encourages and gives permission for self-expression.

Here I have a sneak peek of some products of what's on offer.  Many of the products have remained in the range, unchanged for many years - testament to their cult following and steadfast quality.


Neutral Palette - RRP $61
With it's signature glossy black packaging, this palette features a combination of neutral browns, a dark black, and a buttery cream highlighter as well as a large mirror.  There are three matte and one shimmer shades.  Pigmentation is beautiful and texture is smooth and silky with easy buildable intensity  and no fallout.


Shades featured in this Neutral Palette clockwise from top left
Stealth - A buttery cream matte highlighter
Vintage - An antiqued gold
Obsidian - A rich dark matte black
Wolf - A matte dark neutral brown.

Beyond Powder - $53.12
A highlighter I instantly fell in love with.  The beauty of this palette is definitely beyond!  The glow, the shimmer, there are no words. The texture isn't like any other highlighting product I own, it's baked formula is very fine, and the intensity is just right. Just one swipe on the cheek bones and your look is done with skin looking fresh and naturally luminous.


Skin Base Foundation - RRP $58.50
This lightweight, easily blendable foundation is suitable for most skin types.  It's texture is silky creamy with high pigment giving a medium coverage without the thickness or heaviness.  Infused with Vitamin C and E, it smooths, softens and conditions the skin leaving complexion looking hydrated all day.


Gel Sculpt - RRP $38.50
Contouring with a difference. A colour not expected when I think contouring.  Intriguing and interesting, this light-weight gel formulated stick is a cool, deep taupe colour which transfers to the skin as a pale coffee hued smudge. Feels cool on the skin when applied and blends beautifully.


Lip Lure - RRP $35
This liquid lipstick features a capsule shaped flexible cushioned applicator, allowing for precise application. It glides on effortlessly, delivering an intense rich pigment with an ultimate colour pay off with a semi-gloss finish.  It's long-wearing with no stickiness or colour transfer to teeth. 


Sealing Gel - RRP $14
A product I have never come across before.  This Gel instantly transforms any powder product into a water-resistant paste.  It works as a mixing medium for powder or glitter products to seal or otherwise make a product smudge/budge proof. Ideal for brow products, eyeliner or eyeshadow, the fast-drying formula ensures superior longevity, whilst intensifying colour so you can achieve a bolder, statement look.    


Illamasqua is available exclusively at RY.  For more information or to purchase visit ry.com.au.







Samples were sent for launch preview