The Bobbi Brown brand is turning 25 and they are celebrating with its new “Be Who You Are” campaign. With lots of exciting new product launches and a revamp to its in-store make-up applications, there is no wonder there is excitement around the brand.

The Be Who You Are campaign focuses on the belief that the secret to beauty is simple – just be who you are. To deliver this message, the campaign features women of all ages and ethnicities rather than focusing on one celebrity.

Media were invited to an intimate sit down workshop to learn about the campaign and history and it's upcoming launches for Spring/Summer.

In store make-up lessons have been simplified for customers to understand and feel as if it more catered to their needs as well as walk away with tips and how to do the make-up themselves.

Here is an example of what to expect.

We were then taken through a sneak peek and play with the exciting collections being released throughout the year.

So many exciting products.

The OMG of palettes. The Limited-edition 25th Anniversary Nude Library is the ultimate palette. Words could not describe how beautiful this was to see up close. Available from September 4.  

For the month of September, these gorgeous BCA Art Stick Duo will be sold throughout all counters. For each Duo sold Bobbi Brown will donate 20% from the purchase price of each set to the National Breast Cancer Foundation.

Retouching Wands on the bottom of the image, are like cushion foundations on a stick. A hybrid of a cover-up and foundation. It is perfect for people who don't like makeup. Its invisible, weightless and covers imperfections.

Luxe Lip Colours. The gold packaging and creaminess of the lipstick is pure sublime. 10 new limited edition colours are available from September 4.  

Long-Wear Liquid Liners available in five exciting colours. My favourites from the collection are Baltic Blue Sparkle and Golden Bronze Sparkle.  I can't wait to get my hands on these.  On counter October 16.

These palettes tickled my heart strings.  They are absolutely stunning, way to gorg to use but when highlighting my face - there are no words.  Available on counters now.

On the right are the Sheer Color Cheek Tints.  Three Limited edition colours to pick from there is a shade to suit every skin type.  They are so creamy and blendable. Available on counters now.

Glass pots with the square bottom are the Long-Wear Cream Shadow.  These limited edition are pots of gold. Comes in four new colours.  Available on counters now.

Glass pots with round bottom are Long-wear Gel Eyeliner.  These are also limited edition pots. Comes in four colours.  Available on counters now.

 Isn't the packaging just fab.

Let's just take a moment to admire these palettes.

In celebration of Bobbi Brown's 25th anniversary, they have teamed up with Richard Haines to create a collection of palettes inspired by three iconic fashion cities.  From the cool New Yorker to the fashionable Brit to the chic Parisian, the palettes and hand-picked shades inside perfectly capture what they love about each city.

London Palette

New York Palette

Paris Palette

These are just a small handful of what is hitting counters. Visit your local Bobbi Brown counter to check out the rest of the exciting products launching throughout the year.

I had to include the video we watched during the event. It is truly inspiring to see all ages of beautiful women come together in this video.  

Bobbi Brown products are available at Bobbi Brown Studio Mosman, selected Myer and David Jones stores and online at www.bobbibrown.com.au.

I attended as a media guest
Some references courtesy of BD


  1. Very in depth post, nice one! I'm so in love with the Bobbi Brown philosophy. Currently loving the retouching wands. What are your favourites from the collection so far? x

    1. Thank you! I have two faves the Richard Haines palette and Retouching Face Pencil. x


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