WHAT: Sephora Brands Showcase & Twobirdstalking
WHEN: Tuesday 14 April 2015
WHERE: Australian Technology Park, Sydney

I was invited to the Sephora Exclusive Brands Showcase that was held in the midst of Mercedes Benz Fashion Week. 

Being my first showcase I was not sure what to expect. Walking through was like walking into beauty heaven!

I felt quite fortunate to meet the peeps behind the brands that are exclusive to Sephora. Chatting to the representatives asking questions and learning more about their products and upcoming new releases.

Talking to the brand representative's is thirsty work, thank goodness there was a supply of healthy treats like cold pressed juice 'Lucky you' and Almond flavoured milk , salted caramel being my favourite!

Ole 's easy-to-use products are formulated to work "with" the skin to regenerate, hydrate, stimulate and pamper. The delicate scents and gorgeous feel of these treatments are designed to promote wellness, which is an essential component of beauty

Ole henriksen

Alterna is always staying one step ahead of the hair care pack and have developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar.

Alterna Haircare

Arcona is known for its high quality, luxury formulations and their unparallelled ability to make a positive change to the skin. Only the finest quality, pure and powerful ingredients are used in the products that penetrate deep into the cellular layers of the skin to effect real change, resulting in glowing, healthy skin at any age.


COVER FX creates makeup products that help you look your best while actually improving your skin over time. Cover FX will never irritate and can improve your skin during wear and over time.  Free of the Inflammatory 5: parabens, fragrance, gluten, mineral oil and talc.

Cover FX

For over 150 years, Crème Simon kept a simple yet powerful alchemy of dermo-active natural botanical extracts a closely-guarded secret. Crème Simon remains faithful to the original Activ-Fleur Complex, and it is still at the heart of every product today. 

Scientific tests have proven results in boosting radiance, skin cell regeneration and oxygenating properties.

Creme Simon

Dr Jart+ is a dermatological cosmetic brand launched under the belief that scientific and reliable products lead to healthy and beautiful skin.

Dr Jart+

The Formula X philosophy is PERFORMANCE X PLAY. It exists at the crossroads of technology and beauty, efficiency and fun. Their groundbreaking No Compromise formula delivers the ultimate super-talent nail colour, while their breathtaking array of shades and effects provides endless inspiration. 

Formula X

Kat Von D may be best known for her stunning tattoo designs, but it’s her talent as an artist that inspired her new collection for Spring 2015. Kat uses elements of light and dark to shape her illustrations and bring her canvases to life.  With fab contouring palettes and long lasting, highly pigmented ink liners, her products will hit cult status in no time! 

Kat Von D

IT COSMETICS Innovative Technology is IT. Developed with leading plastic surgeons, IT Cosmetics creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-ageing technologies and high performance, skin-loving ingredients to provide serious beauty solutions that help look and feel your most beautiful!

IT Cosmetics

Makeup for ever are releasing an amazing waterproof eyeshadow collection called Aqua Collection. With 15 shades to choose from formula adheres to the eyelids and doesn't run or fade even under the most extreme condition.
Makeup for ever

Marc Jacobs beauty is a synergistic collaboration between the designer and kendo.  It’s about the spirit of youth, confidence and experimentation. He inspires you to push the boundaries and create your own style.

Mar Jacobs Beauty

The super stylish Victoria Beckham has collaborated with Nails Inc and released her own collection called Victoria Beckham Collection (squeal). I can't wait to get my hands on it. It's going to be huge.

VB by Nails Inc

Sisters Ally and Taylor Frankel, created NUDESTIX. A simple collection of easy-to-use makeup crayons that cover all the bases and give you a fresh-faced, nude look. Enriched with skin-saving vitamins, antioxidants and moisturisers, each multi-purpose NUDESTIX is loaded with just enough colour to get the job done and leave you glowing.


Founded in New York City in 2004 by makeup artist David Klasfeld, Obsessive Compulsive Cosmetics started with a pair of Lip Balms, ‘Tarred’ and ‘Feathered’. As an artist, Klasfeld wanted to develop products that met the needs of artists who weren’t satisfied with the traditional options found on the market, through a commitment to innovation in colour, texture and selection.

Obsessive Compulsive Cosmetics

Percy & Reed, a bespoke range of quintessentially British styling and haircare products designed by Paul Percival and Adam Reed, the hairdressing brains (and hands) behind London’s leading hair salon, Percy & Reed. It was a pleasure meeting these two chaps, friendly and down to earth!

Percy & Reed

PER-FEKT is fully committed to launching technologically advanced products that simplify and per-fekt beauty. Merging advanced skincare formulations with colour, per-fekt offers multi-functional products that are quick and easy to apply, long-lasting, and offer an alternative to traditional beauty products.


An array of rainbow colours was on display for Sephora's exclusive range.  It was the prettiest display, thanks to the creative duo Craig Redman and Karl Maier who specialise in humorous graphic illustrations. 

They enjoy manipulating images and drawings with their instantly recognisable style, and regularly "cool-laborate" with the biggest names in fashion and beauty.

The result of their work delivers images that are fun, colourful creations with vibrant, varied colours and just the right amount of crazy.

Sephora exclusive line including Craig&Karl

Skin Inc is the world’s first Skin Supplement Bar offering customisable beauty solutions to help create an effective and fuss-free regimen, designed for your skin. Skin Inc products feature highly concentrated, pure and active serums and innovative skincare from Japan that combine proven ingredients with the most advanced delivery systems for maximum results.

Skin Inc

Tarte Cosmetics specialises in good-for-you glamour, makeup and beauty products that are eco-friendly and cruelty-free. Their set up was bright and very inviting.


After a fun and informative day, I also came away with a goodie bag filled with products I cannot wait to try (and review on the blog for you all!).

A huge thank you to SEPHORA for having me at the event!