WHAT: Colgate Optic White Express White Pop Up Beauty Bar
WHEN: Wednesday 22 3.30­pm ‐ 7.00pm
WHERE: Australia Square (Forecourt), 264 George St, Sydney

I attended an intimate launch this afternoon to celebrate the launch of a ground breaking new toothpaste, Colgate Optic White® Express White™, at a boutique pop-­‐up beauty bar in the CBD.

We were given a sneak peek of what was in store for Sydneysiders who visited the tent. Unfortunately for us the storm got the better of Sydney so our venue was moved indoors, warm and cosy, didn't mind at all.

Optic White Range

Free glistening express white manicures and express makeovers were on offer, and a scientific experiment on how effective Colgate Optic White Express White is compared to other competitors.

At the end, a the lovely makeup artists matched a red lippie to my skin and voila I was ready to hit the town to a lovely family dinner.

Go on, go and have your Optic White Express experience tomorrow Wednesday 23rd and Friday 24th. Starts at 3.30­pm‐7.00pm. For more details and bookings please visit: tinyurl.com/ColgateOpticWhiteExpressWhite.

Whilst your there you will have a chance to win a getaway to Jervis Bay taking a selfie and hashtag  it.

So come along and enjoy the glistening new Colgate Optic White Express White Beauty Bar -­‐ your smile will thank you!