Sunday, 19 March 2017

NEW RELEASES: MAYBELLINE NEW YORK MAKEUP PREVIEW FOR 2017


Maybelline New York are launching so many exciting products this year it's hard not to get excited.

Last month I attended a Maybelline event where media and influencers were given a preview of the products that are coming out in the first half of 2017, and they all look amazing!

This invite only event was held at the Beta Bar in Sydney, with fabulous food and drinks flowing throughout the evening as well as makeup stations with MUAs on hand for touch-ups using Maybelline's latest products.


Maybelline gifted a goodie bag filled with exciting goodies so here is a run down of releases we're expecting the first half of 2017.



January to March Releases


Lash Sensational Mascara
Maybelline's first patented fanning brush with 10 layers of bristles to reveal a full flourish of lashes. It's Liquid Ink formula coats from all sides for a sensational full fan effect.


The mascara wand has longer bristles on the base shorter bristles on the tip. This design enables an even cover with just one application.


This mascara is smooth to apply. There is no clumping and lashes spread easily. There is no crunching of the lashes, making reapplying for a more dramatic effect easy.

Enriched with a blend of 3 precious oils - Argan, Safflower Seed and Rosehip Oil - to condition lashes, leaving them strong and healthy and to minimise fallout.

Available in Brownish Black, Blackest Black and Waterproof - RRP $21.95


Maybelline Dream Cushion Foundation
This liquid foundation delivers a luminous coverage. The formula is light weight with a skin-like finish and a dewy glow.   


The formula is pigmented as well as buildable.  You can achieve a sheer coverage or a medium coverage. Dream Cushion is hydrating without the shininess and absorbs into the skin nicely, especially that it contains SPF40.  I tend to avoid foundation with SPF as I dislike the heaviness on the skin, but this is not felt with the cushion.


It smooths and evens my skin with light diffusing pigments, giving my complexion a brighter, flawless, natural finish.


Here are 3 colour swatches from the cushions pictured.



Available in 6 shades.  RRP $26.95


Brow Precise Micro Pencil
Maybelline’s mechanical eyebrow pencil features an ultra-fine 1.5mm tip and grooming brush. Brows are shaped and filled with impeccable precision.


The pencil soft crayon tip easily colours in the brow without pressure on the skin. The ultra fine pencil allows you to mimic fine, hair-like strokes to give you a more natural look.



Available in 3 shades - Blonde, soft brown, deep brown.  RRP $ 13.95.


Dream Brightening Creamy Concealer
This blendable, concealer covers dark circles and brightens the under eye area, covering imperfections and smooths uneven skin tone. 



All three concealers have a slight opalescence pink, peach or orange undertones to cancel out those dark circles. The texture is soft and doesn't set in fine lines.


Available in 3 shades.  RRP $15.95.



April Releases

Master Strobing Stick
A multi-functional illuminator that delivers an all over glow.  This highlighter lightweight creamy texture and contains micro-fine pearls to boost skin glow.


It glides on easily and blends nicely. You can either use your fingers or brush. I have used both and the finish was the same.


It does look a little short but this product goes a long way.  I have used mine for around 3 weeks now and only the edge rim has been used.  I prefer smaller sticks, they are lightweight and easy to transport.


Will be available in two shades - Medium-Nude Glow and Light Iridescent (shown). RRP $15.95.



V-Face Duo Stick
This 2-in-1 stick is really handy and compact.  The dual ended cream stick creates the illusion of structure and lift in two easy steps.  It is a all in one contour duo stick for highlight and contour.  The formula is creamy and smooth. 


Both the shades are so creamy and smooth in texture that they blend effortlessly on the skin. They can be blended easily with fingers. There are no harsh lines or streaks left.


Will be available in two shades - Light Medium and Medium Dark. RRP $19.95.



Master Precise Liquid Eyeliner
This liquid liner is long-wearing, smudge-proof, waterproof  and stain-free. It delivers precise definition in just one stroke giving you enough time to fix up any mishaps and comes off easily when removed without any residue left behind.


This eyeliner features an ultra-fine tip that delivers laser-sharp precision for the most defined line.


Suitable for sensitive eyes and contact lens wearers. RRP $15.95.



May Releases

Maybelline Colossal Big Shot Mascara
This mascara has a moussy texture.  It lifts and separates in just one coat. The formula is infused with collagen to help you achieve big bossy lashes.  


This mascara is awesome. Holding a curl it provides me with length and volume.  There is no flaking which is a huge bonus.


 The unique design of the bristles gathers more formula, boosting the most intense volume.


Available soon.  RRP $19.95.


Brick Bronzer & Highlighter
This bronzing and highlighting is an all-in-one kit.  Features a matte bronzer and shimmer brick highlighter.


The subtle matte bronzer will give your skin natural warmth, and the shimmery highlighting bricks will illuminate your skin to perfection


The bronzer can be applied to the entire face for a perfectly even tan or for a more sculpted look concentrate on hollows of the cheek, edges of the forehead and jawbone.


Out in May - RRP $19.95



The Rock NUDES
I love it when Maybelline release their Nudes palettes and this one is no exception. The combination of colours on this palette compliment each other.


A range of bold metallic shades featuring 12 shades with a range of both matte and shimmery shades.
Highly blendable with an amazing texture that is universally flattering and looks natural on all skin types.


Swatches are from left to right.



The texture of the shades are smooth with minimal fall out.  RRP $ 25.95


Color Jolt
Where have you been all my life!  This lip paint is small and compact.  The applicator is a soft flocked tip. They are extremely pigmented  and  quite thick on the lips like a paint, as the name states!  You can apply lightly or pack it on for an intense shine and colour.


The formula is creamy and non-drying, leaving lips comfortable throughout the day. There is no stickiness to deal with either which is my number one pet hate with lip lacquers.


With the darker colours like the red will leave a stain on the lips which looks really nice. RRP $14.95.



June Releases

Loaded Bolds
Maybelline are releasing a collection of colour that line is out of the ordinary for the brand. The daring 20 colour line includes some unique colours like blue, black, white, violet, purples and reds.


With their cobalt blue casings, these definitely represent bold colours.  The lip colours are hyper-saturated pigments, with one swipe an intense colour is transferred to the lips.


The formula contains an opaque, creamy kaolin clay base which is how the colour intensity is delivered.  The honey nectar is what leaves that creamy, non-drying finish.

Top: Orange Danger 805, Bottom: Dynamite Red 800

These swatches were only swiped once.  Available in June and RRP $17.95.


So many exciting products are hitting our shores this year. Can't wait to see what's being released for the second half of 2017.

Keep an eye out at Priceline and selected pharmacies for these releases.  For more information on Maybelline, visit their website here.




Products were received as part of a gift from the event.

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