Wednesday, 29 March 2017

BRAND FOCUS: PLATINUM BEAUTY MAKEUP BRUSHES + BLENDING SPONGES


Woolworth's Supermarkets beauty isle is looking a whole lot prettier with a new makeup brush range being added.  Designed by makeup artists, the new Platinum makeup brushes balance control and comfort and with its sleek design, gun-metal grey and silver handles, these will definitely dress up any beauty pod. 

Platinum Beauty has also come together with Oz Beauty Expert, Bonnie Gillies, to create a range of online tutorials of  how-to videos for each brush with detailed demonstrations.  Perfect for any beginner or the makeup enthusiast!





This lust-worthy collection consists of five brushes and two blending sponges.  All brushes are made from synthetic bristles with a white tip. The handles are weighted to give you full control and comfort. The quality of the brushes cannot be ignored. You can easily forget that these budget brushes are affordable and accessible in every Woolworths Supermarket and won't dent the bank balance!



All About The Eyes


Contour Eye Brush
This brush has a round tapered shape, dense bristled brush perfect to add impact and definition to the eye crease. Suitable for powder or cream eye shadow - RRP $9.99

L-R: Contour Eye & Eye Shadow

Eye Shadow Brush
This brush has a full round flat shape perfect for all over eye shadow shading, highlighting and blending. Suitable for powder eye shadow only - RRP $9.99


All About The Face

L-R: Base Blending, Powder & Blush

Base Blending Brush
This brush has a round tip with longer bristles in the middle, perfect for those tricky areas like the creases around nose, eyes and mouth.  Suitable for liquid and cream foundations - RRP $14.99.

Blush Brush
This is a medium oval brush with a round tip.  It has long bristles making it super easy to glide along the cheek bones and blends colour evenly - RRP $18.99.


Powder Brush
This is a large round tipped brush, a multipurpose sweeping brush.  Suitable to use with loose, pressed or translucent powders as well as bronzers.  It's so fluffy and soft, it disperses the right amount of product on the skin.  - RRP $19.99.




The Sponges

Comparing these to other brands that I own, these sponges work just as good.  On appearance all my sponges look the same.  The only difference between these sponges is that they are softer on the squeeze. 


Flawless + Precision Sponge Set
You can never have enough blending sponges. In this set you received two types of sponges.  Always ensure that your sponges are damp.

The Flawless teardrop sponge - perfect for building and blending foundation.  Use the wider end for all over application and the tip to target the nose crease and in and around the eye area.

L-R: Precision & Flawless

The Precision sponge is perfect for contouring on targeted areas. Perfect with liquid and cream foundations, primer and concealers - RRP $9.99.



The Collection

There is also a Platinum Essential Collection which features three must-have base makeup brushes and a stunning brush case.


Comes with a Buffing Brush, Small Powder Brush and Contour Brush - RRP $29.99.


The new Makeup Brush Collection by Platinum Beauty is now available in Australia exclusively through Woolworths Supermarkets.

For more information or for tips, tricks and tutorials, visit Platinum Beauty.





Products were provided for editorial consideration

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