Last week I attended the Australian launch of Atkinsons of London. We were treated to delicious canapes along with an introduction to the Atkinsons brand and history behind it.

Atkinsons of London is a 200-year-old fragrance house epitomising English eccentricity, style and impeccable manners. Founded in 1799 by James Atkinson, the perfume house is steeped in royalty – with Atkinsons proclaimed the official perfumer to the Royal Court of England in 1826.

With an elaborate display of old English elegance, I felt like I walked into a whimsical fantasy land with the wonderful Mr Bear dressed impeccably in a suit.

We were taken through the story behind each fragrance collection.

The Emblematic Collection

The Legendary Collection

The Contemporary Collection

and, The Oud Collection.

Many of the perfumes that were created for royalty including Napoleon, the Duke of Wellington, Admiral Nelson, Lady Hamilton, Prince Tomasi Di Lampedusa, Queen Margherita di Savoia, and the Tsarina of Russia. 

Atkinsons of London will be launching in David Jones in July.  To find out more about their range visit their website at

I attended as a media guest.

Some photos were sourced from BeautyDirectory