Whilst living in the UK oh so many light years ago, my fave beauty haunt was Boots. Its the UK version of our Priceline.

Boots branched out and did something different by launching their own anti-ageing skin care product line called 'Serum Lift 7' back in 2007.

Claiming to deliver results similar to prescription only skin care products, by using a powerfully synergistic blend of active ingredients, Boots backed its claim with an independently conducted, dermatological studies, which produced real data proving the product as effective in reversing the visible signs of ageing. This was pretty impressive to me, as I am so used to seeing fluffy anecdotal surveys posing as “studies” in the promotion of drug store skin care lines.

Independent tests were conducted by Professor Griffiths - a world-renowned dermatologist, confirmed that the formula had equivalent benefits to those of retinoic acid, which is one of the only skin care ingredients which has been scientifically proven to reverse and prevent signs of skin ageing. In their tests, carried out over six months, women's skin showed real improvements, and wrinkles were, in some cases, visibly reduced. Learning this had me pretty excited to trial these products.

On receiving the products my first impression was that packaging has a cheap looking  “drug store” appearance, although each product has an informative insert included, the inserts do not explain the products’ active ingredients or how they work. I had to do my own research, as I usually want to know what my skin care products contain (I don’t always recognise the chemical names of certain actives in the ingredient list) and I usually appreciate a bit of an explanation as to how they work. In my research I learnt that - true to its claims - serum lift 7 products do certainly contain a plethora of active ingredients. Among the active ingredients are ginseng, mulberry and vitamin C, all great antioxidant ingredients for treatment and prevention of sun damage, plus the peptide blend, which works alongside these other ingredients to help improve collagen production.

I don’t know exactly what a peptide is, but I do know it is one of those skin care ingredients that you usually only find in a more expensive product. Peptides are well known to be effective in helping the skin to produce and maintain collagen, which is supremely important in keeping skin firm and reducing the appearance of wrinkles. Boots claims is serum lift 7 formula is rich in peptides. Among the included peptides is matrixyl 3000 - a famous peptide blend lauded for its superior performance in skin collagen building and repair.

This product had real, independent scientific data to back up its claims to being an effective anti ageing treatment, and it contains more than a few trusted and effective active ingredients. So far, I was impressed by what I learnt about the serum lift 7 line, but what did my own two weeks long trial of the product reveal regarding its actual effectiveness?

Anti wrinkle eye cream

Anti-Wrinkle Eye Cream
I was immediately impressed with this one. Never before have I used an eye cream that absorbed as well or as quickly as this one, and it is by no means a gel, it is a cream. The effectiveness of how your skin absorbs a product, makes a HUGE impact on how effective it will be, as the product actually has to penetrate the skin in order to work.

Anti-Wrinkle Eye Cream
This cream seemed to moisturise my eye area better than other creams I’ve used, and it has made me wonder why I have put up with eye creams that just sit on top of the skin for so long! My fine under eye lines did improve noticeably after seven days of use, and this had me excited to see what further use of this product could do for me.

Deep Wrinkle Repair Serum

Deep Wrinkle Repair Serum
I applied the serum to my whole face morning and evening, after cleansing and toning. A little goes a long way! The serum definitely imparts a slight, but noticeable fresh glow to the skin. I felt my skin stimulated (in a good way) using this one, and I enjoyed it.

Firming Day cream

Firming Day cream
The cream itself contain SPF 15, which I appreciate. I really liked the texture of this cream, it looks a lot like clay and it feels just the right thickness. It’s very moisturising, without feeling too heavy on my skin. It worked well under make up. It does not have a strong scent, just enough to be pleasant. Besides from the effective moisturising, I did not notice the firming action of this cream. Perhaps this is something that occurs in long term use (the dermatological studies were conducted over a six month period). I would imagine that a product that works by building and repairing collagen would take a little time to show results.

Rejuvenating Night cream

Rejuvenating Night cream
The night cream has the same clay like appearance which I really like and is a little thicker than the day cream, which is to be expected. Both the day and night cream absorbed well, and it seems you don’t need to use much product, as a little goes a long way. My skin felt very well hydrated and very soft, and I seem to wake up in the morning with fresher looking skin.

Overall result!
I enjoyed using this product line, I think it’s been well thought out, and is pleasant and easy to use. All products absorb well and do a great job at keeping skin moisturised.

Did I notice anti ageing benefits during the trial? 
I have noticed my under eye wrinkles decreased and my complexion brighter. I thought I might of noticed a slight reduction in my forehead wrinkles toward the end of my trial, but I'm not totally sure. 14 days does not seem long enough to trial this product; as real results require 30 days of treatment to start to be noticeable. However, my first impressions are definitely positive. I am definitely enthusiastic to keep using this product for the next 30 days and see what it can do for my skin.

Want to know more about Boots Serum 7 range?  Go into the following pharmacies and check it out.

Amcal, Amcal Max and Guardian Pharmacy Australia wide.

These products were provided for my consideration