Tuesday, 28 April 2015

FABY & Butterfly Foundation Fundraising Don’t DIS My Appearance Campaign in May



FABY Nails have teamed up with the Butterfly Foundation for the month of May inviting everyone to paint their middle finger, as a symbol against negative body image – Don’t DIS My Appearance.

Launching on 6th May, The Butterfly Foundation’s new inaugural fundraising campaign, Don’t DIS My Appearance takes a stand against appearance-based judgment and to help fight eating disorders.

In 2014, approximately 1 million people suffered from eating disorders in Australia. The Butterfly Foundation aims to create a world that celebrates health, well-being and diversity.

FABY will donate 100% of profits from online sales of selected nail lacquers sold during the month of May 2015. FABY Nail Lacquer is available for purchase online at www.fabyboutique.com.au or via www.dontdismyappearance.org.au during the month of May.


New to Australia FABY Nails has chosen to support the Butterfly Foundation because we believe in positive body imaging. Commenting on the alignment, General Manager of FABY Nails Australia, Karon McKendrick-Taylor states; “Many people use nail polish to express themselves and their emotions and we believe this campaign is perfectly aligned with FABY’s brand values towards positive imaging.”

Butterfly CEO, Christine Morgan, says negative body image – often perpetuated by the experience of being judged and shamed by others – can be a contributing factor to developing an eating disorder.

“Painting your middle finger is a cheeky and symbolic way of saying, I am more than my appearance, and no-one has a right to judge me based on how I look.

“By supporting the Don’t DIS My Appearance campaign, you are taking a stand against appearance based judgment and helping to affect positive change for those living with an eating disorder,” continues Ms Morgan.




So come on, what are you waiting for, support the Butterfly Foundation by stocking up on your favourite colours are www.fabyboutique.com.au.  Remember FABY will donate 100% of profits from sale of nail lacquers sold during the month of May 2015.




2 comments:

  1. What a great idea! As someone who was bullied in high school, and seeing as I have friends who have had eating disorders, I think that this is an excellent idea.

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    Replies
    1. I know! I think its very important to have campaigns like this. You can feel really isolated and alone when bullied and to acknowledge and spread the word it will let all the victims of bullying know that they are not alone and we will help fight it.

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