EVENT: COLGATE OPTIC WHITE EXPRESS WHITE POP-UP BEAUTY BAR

WHAT: Colgate Optic White Express White Pop Up Beauty Bar
WHEN: Thursday 23rd & Friday 24th April, 3.30­pm ‐ 7.00pm
WHERE: Australia Square (Forecourt), 264 George St, Sydney
COST: Free



Sydney will be painted a glimmering red and white to celebrate the launch of a ground breaking new toothpaste, Colgate Optic White® Express White™, at a boutique pop-­‐up beauty bar in the CBD.

There will be free glistening express white manicures and express makeovers on offer, symbolising the quick action product.

Delivering the next level in teeth whitening, enamel safe Colgate Optic White Express White has twice the whitening ingredient* to whiten faster. Delivering whiter teeth in three days just by brushing, the new Colgate Optic White Express White is the perfect addition to every woman’s daily beauty routine.

To accentuate your dazzling white smile, you will have red lipstick matched to your skin tone by a team of expert makeup artists. Seasoned manicurists will also paint your nails in on-­‐trend white polish.

After visiting the bar, you’ll be ready for a night out! Colgate Optic White representatives will be on hand to talk through the latest product innovation and you'll get to take home your own Colgate Optic White Express White to try. But the fun doesn’t end there!

Once your express makeovers is complete, you can snap a selfie of your new look in a dedicated selfie zone and upload it to Instagram for your chance to win a weekend visiting Hyams Beach – home to the world’s whitest sand!

Bookings and walk in appointments are available.

So come along and enjoy the glistening new Colgate Optic White Express White Beauty Bar -­‐ your smile will thank you!



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