Brand: Ella Baché
When: 4 March 2015
Where: The Arc Factory, Surry Hills
I attended an intimate one on one briefing with training manager and skincare expert Heather Vounnou for Ella Baché.
Heather revealed two new product innovations from the Eternal and Classics range whilst I nibbled on some delicious fruit and nuts from the super healthy smorgasbord of cheeses, mini sandwiches and a variety of berries, yummo!
Vounnou discussed the brand’s new curriculum for therapists, which guarantees they receive thorough knowledge on all aspects of the brand and salon treatments. A trainer and sales manager also visits each salon every six weeks to offer support. With many different lines on offer, the training ensures all salon staff have full awareness on the brand, so they can give their customers premium service that they deserve.
Two new amazing products that will be released from April are the Extreme Regeneration Masque and Eternal Beautifying Eye Cream.
The Eternal Restructuring Eye Cream is an age-fighting cosmeceutical that rapidly lifts, brightens and tones skin around the eye area.
The restructuring eye cream is the latest addition to the Eternal skincare range. With advanced ingredient technology, it targets three biochemical triggers of ageing around the eyes by helping to stimulate collagen production by 111 per cent, providing a concentrated dose of antioxidants to fight free radical damage, and uses sugar-trapping ingredients to target glycation.
This product is designed specifically for us gals or guys who are experiencing advanced signs of ageing and want to combat wrinkles, dark circles, puffiness, loss of density and age marks. With our harsh sun, it is important to look after our skin as well as our eyes. Premature ageing can be avoided if proper skin maintenance is done. This product is suitable for just about anyone.
The Eternal Restructuring Eye Cream 15ml, will be available from April and retail for $99.00
Offering an intense soothing, re-hydrating and regenerating effect. This is a vital step in the treatment of any skin suffering from dehydration. It works to replenish and restore critical moisture levels to dehydrated, devitalised and age-damaged skin.
The masque use the latest in cutting-edge ingredient Bio-Cellulose technology - an organic skincare material cultured in a lab through natural fermentation of coconut water, to provide perfect product adhesion, optimising ingredient penetration and hydration levels. The masque has been shown to increase hydration levels from 21% to 91% in one application.
The Extreme Regeneration Masque (2 pack) will be available from July and retail for $78.00.
What makes Ella Baché's masque stand out from what is currently on the market?
The majority of masques are made from cloth or non-woven materials. Below is a short explanation on different types of masks.
These are either made from natural materials, like cotton, silk or other fibres. These are also prone to adherence and moisture loss during application. Like fibre, cloth masks do not permit movement when worn. Gaps between mask fabric and skin surface are common.
A non-woven mask is made from man-made materials. They have a limited capacity to replenish moisture and transfer ingredients to the skin. Non-woven masks evaporate quickly with only the top layer of the skin benefiting from it. Their paper-like texture lacks the contouring to adhere well for more than a few minutes.
Is an all-natural medium (woven by cultured bacteria). The material was developed initially for medical applications, where its capacity to maintain moisture and bind to skin was well suited to heal wounds and treat burns. Cosmetic developers have been drawn to the therapeutic properties of bio cellulose. A bio cellulose fabric feels like a cool, moist gel with its underlying structure being resilient. They form to the face structure trapping in the moisture thus giving a more effective treatment.
You only need to use this masque once a week or as necessary. The Extreme Regeneration Masque comes in a pack of two, perfect to take with you on flights where skin is exposed to the worst type of dehydration. I know when I fly my skin is screaming for moisture even through I mist and moisturise in-flight, these aren't enough.
At the end of our briefing, I was given a personal skincare diagnosis using Ella Baché’s Skin Diagnostic Tool. We were then given products specific for my skin needs and concerns. I can't wait till I start using the products!