DIY Home Straightening with 'JoBaz Everyday Straight Hair' & Giveaway

I was a regular salon keratin straightening customer until I found out that formaldehyde had been removed from hair straightening products I was devastated but wasn’t sure how it would affect the outcome of having luscious frizz free locks. 

The last time I had my hair straightened was about a year ago. I asked the hair stylist how does the keratin product perform without the formaldehyde and I was told it does not affect the outcome at all. After 3 weeks fighting with my frizzy hair and home straightening it almost every morning I decided to return to the salon. The hair stylist admitted that they have had negative feedback from customers saying the Keratin formula was not as effective as pre-formaldehyde. 

This was the last time I spent $200 to have my hair permanently straightened until I came across a fabulous product called Jobaz Everyday straight hair. At RRP $, you can afford to have salon ready hair at your own convenience.  Even though I was not able to use it, I will be trying this product in the future when my hair is a lot healthier.

Jobaz is a UK company and has revolutionised a DIY home straightening kit. 

Before performing any hair straightening at home you MUST read the instructions thoroughly and if you do not understand it please call either your hair stylist or the customer service number listed on the packaging.

After reading the instructions I was not sure of a few things so I visited my hair stylist and discussed with him that I was going to try a DIY hair straightening kit.  He informed me due to my hair breakage, extreme colouring and bad ends my hair would not be a suitable candidate for this treatment.  I was really disappointed as I was looking forward to it but I have been treating my hair pretty badly this last year so I decided to cut off all my hair.

Back to hair straightening.  I asked a dear friend of mine if she was willing to be my guinea pig in trialling out this product and she was happy to oblige.

I had attempted to document my trial in a video and unfortunately something went wrong with my digital camera's SD card.  After a lengthy two weeks at repair, I was given the sad news that most of the videos were corrupted and I couldn't retrieve them and some photos were recoverable.  I am unable to repeat the process on video.

So since nothing has gone my way so far, I had my fingers crossed that I followed the instructions correctly.

Here are photos of the steps taken to achieve soft, straight and salon ready hair.

Before we commenced Carla rinsed her hair twice to ensure all product residue was out.  Best shampoo to use is sulphate free or any shampoo that does not contain high conditioning polymers or surface sealants, ie: colour care shampoo.

Applying Part A - Straightening Cream

Once rinsed I begin to apply the Part A straightening cream.  I divided the hair into 4 quarters and applied the straightening cream ensuring I covered all areas.

Apply cling wrap to trap in heat to ensure effectiveness

Once this was done, I covered Carla's hair with cling wrap. This was left on for 20 minutes.

Straightening Cream out rinsed out.
Gently come out hair without yanking or pulling

Hair was rinsed and gently combed through. It looks worse than what it actually is!

Part the hair into 3 sections to apply Part B

Part the hair into 4 quarters again and then apply Part B the Keratin Protein.

Part B Keratin Protein has been applied

Once the Keratin Protein was applied, it must develop for 10 minutes before rinsing the hair again.

Hair is around 80% dried & now ready to be straightened

Once rinsed the Part B out, dry around 80% of the hair with a little moisture left. Then use a hair straightener to straighten all of your hair. Same routine but parting it into 4 quarters and working your way through it.

The last step is to apply Part C the fixing cream. At this stage your hair is still mouldable and is not permanently straight (although it may look it). Applying the fixing cream will re-attach all those broken bonds in the hair back into the new straight pattern you have just created.

This must be left on the hair for 10 minutes before rinsing. The final stage to beautiful straight and frizz free hair is to apply the remaining Part B Keratin Protein to your hair, just as you would a regular conditioner.

Gently comb through, blow dry and then straighten.

The finished result

Above is the finished result. Carla cannot wash her hair for three days. After that you can wash your hair as normal. It is recommended to use sulphate-free shampoo and conditioner to prolong the result.

The final verdict:
I was nervous trying this out but was surprised how easy it was.  The labels on the products were easily labelled A, B, C.  It was easy to apply but I think I would of had extreme difficultly doing this on my own hair, you definitely need assistance, someone you can trust!

The only one thing I did not like were the gloves, they were loose fitting and kept slipping off my hands making it very difficult to apply the products.  Other than that there is nothing I would change about this product.

My rating: 4/5.

The best bit - The Competition
Now to win one yourself please follow the three set process to be eligible to enter.

1. Register to follow my blog.  Please click here
2. Email me your name that you registered with and I will validate your entry.
3. Comment on this review and tell me that your have registered and emailed me
4. Conditions are that the winner must submit reviews of the product to myself and it will be posted on the companies website.

So don't delay, get entering! Good Luck

This competition is open to Australian Residents only. Competition Closes on the 19th April 2013. Winner will be notified by email and name posted on this blog.

The winner of the JoBaz giveaway is 
Michelle Robledo from NSW.  

FAQs about Everyday Straight Hair 
Q. Can I curl my hair if I have undertaken an Everyday Straight Hair treatment?
A. Yes you can curl it without problems whenever you want, however (initially) it's best to wait seven days before you try to curl with irons or rollers.

Q. Why am I not allowed to wash, get my hair wet or tie it back for three days after the treatment?
A. Because the hair will not be 100% permanent at the time of completion. It can take up to 72 hours for the bonds in the hair to fully re-connect and water can break them again.

Q. If I get my hair wet is the process ruined?
A. No, just try and dry it as soon as possible and iron again. This usually prevents any problems.

Q. I have woken up the day after my treatment with my hair all over the place - I can't wash it or wet it down - what can I do?
A. Just try running the irons through it again and this should put things back on track.

Q. How soon can I colour my hair after undergoing an Everyday Straight Hair treatment?
A. Wait two weeks before applying colour to the hair.

Q. Can Everyday Straight Hair be used on permed hair?
A. Yes it can, but check the condition. If the hair is colour treated or dry you should always use the Extra Conditioning variant.

Q. Can Everyday Straight Hair be used on Afro Caribbean Hair?
A. Everyday Straight Hair is not designed for use on Afro hair types.

Q. I have used Everyday Straight Hair and it's managed to get my very curly hair much straighter, but it still has waves and ripples in it. Why is this and what can I do to get it poker straight permanently?
A. On very curly hair it's crucial you use a degree of tension (at the Step 1 Straightening Cream phase) to smooth the hair into a straight pattern. If the hair is allowed to curl whilst the straightening cream is on and working the bonds will not break in a 'straight ' pattern, but instead a 'wavy' one. This tends to result in removal of curl and bulk but obvious ripples throughout the hair. You can get the hair straight, however I'd suggest you wait 2 weeks and if the hair is in good enough condition, apply Everyday Straight Hair Max Conditioning and repeat the process. This next time (because the majority of your original curl has been removed) you should find you get a 100% straight result.

Q. Where can I buy JoBaz in Australia?
A. Priceline and Big W

For further assistance or questions on JoBaz please visit

Review Product and giveaway prize was generously provided by JoBaz.


  1. sounds pretty awesome, what a great cheaper alternative. I too had bought a deal (one of those online voucher deals) at a respectable hair salon, only to spend 3 hours instore, a significant amount of money $175 with the voucher. I walked out of the salon in the city looking amazing, woke up the next day and to my horror it did nothing for my hair. the next day my hair was fuzzy. Im going to try this and see if this will give me the results i need, then im sure to spread the word! thanks

  2. JoBaz Everyday Straight Hair product sounds fantastic! I like the fact that it does not have harsh chemicals to dry and damage the hair.

    I too suffer from frizzy hair especially on rainy days. As my hair is also dry, I'm too scared to use any straightening products that have chemicals. Over the years I've managed my frizz by doing conditioning treatments. It works for a week but the frizz comes back.


  3. I have very frizzy hair and would love to try and tame this mess of curls and frizz. I have signed up through GFC and feedburner and emailed you.

  4. I've emailed you and registered with GFC. Would be interesting to give this a whirl on the 12 year old bushy hair, and would be happy to write up a review!

  5. Here is my review after using the product that I won.
    I always wanted to be a regular salon keratin straightening customer!!!! That’s how I will start my review on this amazing product!
    However living a busy life fulltime working mother of 2 toddlers has made this almost impossible. I went from being the one who monthly had her hair done at the hairdressers to dying my hair at home with my mum and late at night when my 2 little princesses were in bed. My last hair cut at the hair dressers? Well that was over 6 months ago, lately I have been snipping the ends off myself. Yep! That’s what happens when you have kids you completely lose that wonderful object called Time to yourself.
    So, as my kids watch their cartoons I read these blogs, things that keep me motivated and content in life...(you see the news is just too depressing) and then I was so lucky that I won this competition. WOW I never win anything so this was extremely exciting.

    As soon as I received the Jobaz Everyday straight hair box I was ecstatic, I couldn’t wait to put my little ones to bed so I could stay up prettying myself up again and how good that I could finally have a salon finish at my own home.

    So on a cold Friday evening, I decided to have my mum over and off to work we went! Not real work but the fun stuff in straightening my hair with the Jobaz Everyday straight product.
    Luckily I had my mum to help as it would be extremely difficult to do this on your own, so as I rested and red the easy instructions my mum applied the Parts, straightened, combed and I had a few showers as I rinsed each part off at the necessary times.
    Completed outcome you ask? AMAZING. Does that explain it? My hair looks amazing, the shine, the straightness, no frizz and manageable beautiful hair once again.

    This product is amazing and I would recommend this to anyone, I do however strongly recommend you have someone who can do this for you as doing it on your own is not really achievable to have the great same results.
    So for a fraction of the price I have amazing hair at my own pace and at my own time...BLISS

    Michelle R.


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